Who we are
Helping businesses adopt CRM with clarity, confidence and continuous support.
ProAptivity is a Belfast-based CRM solutions company specialising in helping businesses, third sector organisations and non-profits enhance customer engagement, streamline operations, and boost productivity through tailored CRM strategies. We offer both on-premise and cloud-based CRM systems, focusing on rapid deployment, ease of use, and value for money.
Our services include consulting, training, and support, with experience across sectors such as professional services, finance, manufacturing, charities, and education .
Why select ProAptivity?
Over 30 Years of CRM Expertise
ProAptivity brings over three decades of experience in delivering CRM solutions. Our deep industry knowledge ensures that clients receive tailored, effective CRM strategies that align with their unique business needs.
Customised CRM Solutions
Recognising that no two businesses are the same, ProAptivity focuses on implementing, training, and supporting highly customised CRM software solutions.
Enhanced Productivity and Efficiency
By centralising customer information and streamlining business processes, ProAptivity's CRM solutions reduce duplication and time wastage across departments.
Comprehensive Support and Training
ProAptivity doesn't just provide CRM software; we offer end-to-end support, including consultation, training, and ongoing assistance.
Expertise in CRM Automation
Understanding the importance of automation in modern business, ProAptivity offers CRM solutions that automate administrative tasks, provide quicker access to information, and streamline workflows.
Focus on Customer-Centric Strategies
ProAptivity emphasises the importance of embedding CRM best practices throughout an organisation to become more competitive and customer-focused, enhancing customer experiences, leading to increased satisfaction and loyalty.
Start your CRM journey with confidence.
At ProAptivity, we don’t just recommend CRM software—we guide you to the right solution from day one. That means no wasted time, no costly mistakes—just a clear path to success.
From tailored implementation plans to hands-on team training, we’ll help you unlock the full potential of your CRM and digitally transform how you work.
Whether you’re just exploring the benefits of CRM or already have a system that’s not quite delivering, we’re here to help you make it work harder—and smarter—for your business.
Ready to take the next step?
Leadership
Established in 2005 (originally as Ethos Information Solutions Ltd), ProAptivity is led by CRM champion Niall McCaffrey and operates from offices in Londonderry, Dublin and Bedford.
Niall McCaffrey
With a background in sales and marketing, Niall has positioned ProAptivity as a top-tier partner of Maximizer CRM in the EMEA region, holding the distinction of being the only 'Premium Partner' on the island of Ireland. His hands-on approach and commitment to client success have been instrumental in the company's expansion, including the acquisition of Acclivity CRM, which increased ProAptivity's client base by 20%.
Nialls philosophy centers on delivering CRM solutions that are not only efficient but also aligned with the unique needs of each client. His dedication to client-focused solutions has solidified ProAptivity's reputation as a trusted partner in the CRM landscape.
Some of the ProAptivity team
John Hande
John is the Technical & Senior support lead within ProAptivity. John has a BSC in Computer Science. John has over 25 years’ experience working with Maximizer CRM, Linux, Microsoft operating systems, Microsoft SQL and IIS Servers. He holds a MCP certification. He provides leadership on continuous improvement to existing CRM deployments.
Heather McLuckie
Heather is the project and customer experience lead within ProAptivity. She has 20 years’ experience with Maximizer CRM. Her experience includes project management, implementation, supporting user adoption, delivering customer training, and user support on Maximizer CRM environments.
Roger Parsonage
Roger is the development lead within ProAptivity. Roger has over 20 years’ experience working on the development of Maximizer CRM, focusing on the creation of specific custom modules for Maximizer CRM.