What are the key drivers for investing in a CRM? This article looks at three of the most obvious Signs It’s Time To Invest In CRM. There are multiple others, but these are probably the most obvious. Signs It’s Time To Invest In CRM There are many reasons why organization wouldn’t invest in customer relationship …
Customer experience management (CEM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. So is Customer Experience Management (CEM) just a new term used to sell re-packaged Customer Relationship Management (CRM) software? WHAT IS Customer Experience Management and how …
Savvy sales and marketing professionals know that all prospects are not created equal. Lead quality varies widely based on a large number of factors. Understanding what those factors are can give organizations that work with leads and prospect a significant advantage over their competition. A recent study looked at historical data, across millions of leads, …
How many sales metrics are you using to make strategic decisions? The recent explosion of business intelligence and analytics tools has resulted in an organizations ability to measure every sales metric possible. Often the problem is not a lack of KPI’s, rather too many Key performance Indicators (KPI’s). For most businesses 5 KPI’s is …
“Adoption” is almost a dirty word in the CRM world. While CRM systems provide visibility into deals and the customer lifecycle, sales reps often regard them as hurdles to active selling time. This makes CRM adoption on par with pulling teeth. With the right strategies, sales leaders can motivate their reps to embrace the technology …
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Selling is a challenging profession. The old school mentality is work harder. The new school perspective is work smarter. Smart selling is a key principle to working smarter. Sales encompasses so many element from lead generation, sales qualification, sales process and sales methodology to name a few. This blog looks at maximizing the days that …
Things to know about CRM I’m often asked by business owners, how can a CRM benefit my business. There are some fundamentals every business owner, from a CEO to a SMB owner should know how CRM can committing their business. Here are my top things to know about CRM 1. Will My Employees Use The …
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