The top reasons for implementing CRM are driven by a company’s desire to improve both business processes and individual performance. Organisations want to elevate their customer experience management and fundamentally improve profitability. Many successful CRM implementations have proven that recording, analysing, and more closely managing prospect and customer relationships is an effective way to derive …
‘Thinking is the hardest work there is, which is probably the reason, so few engage in it’. One of Henry Fords greatest quotes. Thomas Edison was another great thinker, one of the most famous and prolific inventors of all time. Thomas Edison exerted a tremendous influence on modern life, contributing inventions such as the incandescent light …
I’ve listed below 8 ways to Strengthen Your Sales Pipeline, and help you better position your team to make the number. Your sales pipeline maybe flooded with activity. The sales team is celebrating victory. The forecast suggests you’ll make your number. Easily. To see your pipeline as it really is, ditch the rose-colored glasses. Go …
A successful CRM adoption looks different within each organisation. Just as the drivers for implementing CRM vary, so does the definition of success. In a recent article I looked at the value that a CRM partner can bring in helping achieve a successful CRM adoption. You may want to go it alone, so here are …
Planning and preparation are critical CRM adoption principles, as they are in most other walks of life. In this blog we look at some key elements that are critical to a successful CRM adoption. The market for CRM software was approximately $52B 2020 and is projected to grow globally to in excess €120Billion bt 2028. …
The need for good data quality within an organisation is often one of the key drivers for implementing a CRM. This also became a legal requirement for organisations under GDPR. Supporting this, I also shared an article looking at why GDPR was good for sales. In this article, i will consider the key benefit tha …
Off the shelf CRM vs bespoke CRM. Clients often ask me to explain the benefits of an Off the shelf CRM vs bespoke CRM. The answer is fairly simple, it is down to two factors, budget and requirements. This is a question I am faced with on multiple occasions. An existing customer contacted me recently …
What am i missing out on with a Free vs. Paid for CRM. The answer is more involved than you may first appreciated. CRM is one of few things which is available both free or alternatively you can pay £1,000s. So why select a purchased CRM over a free version. There are multiple factors to …
We all have been using Excel as a CRM for years. It may be down to keeping our Christmas list up to date with our friends addresses or recording who has purchased the new soccer gear for the local kids team. However, for businesses it is not sustainable as a business grows. More than half …
In this blog I consider some of the main ways how to avoid CRM failure within any organisation. There’s been a Failure against CRM in recent years with 25-30% of companies that implement CRM solutions feeling that they are getting the return they expected. The findings of a poll of 100 SME organisations with CRM …
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