More and more professionals are taking their work outside of the office and into the field. In a world where both customers and the sales force are highlymobile, Mobile CRM is key in order to enable the salesforce. The mobile application is and will continue to be the future of conducting business forthose on the …
With cloud-based everything dominating the tech-world landscape these days, it’s reasonable to consider the pros and cons of migrating to a cloud based CRM system. However, before you start exploring the nuances of cloud-based CRM, keep in mind the most important question of all: Will cloud-based CRM systems improve your customer experience? If you’re not …
What is CRM? CRM or customer relationship management is a technology that helps organisations manage their relationships and interactions with all their stakeholders. A good CRM solution allows an organisation to optimize client relationships, enhance service delivery and provide key insights into the organisation’s performance. CRM is also commonly referred to as a Client Management …
If you’re an executive involved in sales, marketing, or customer service, you should already know the benefits of CRM software. Less well known, however, is the power of CRM automation can help improve your customer experience. In this article we look specifically at how CRM automation has evolved and how it can benefit your organisation. …
Pipeline Management – How CRM Helps This blog is designed to both challenge and educate as well as offer practical advice on Pipeline Management. It also explains how a CRM solution can support Pipeline Management best practice. Previously, I have written a blog on sales qualification. In this article, I examine how to positively influence …
When you started out in business and had only a few customers, it was easy to keep track of them with a simple spreadsheet and your inbox. But as you’ve grown larger, and the number of communication channels has grown, you’ve probably reached the point where you need a more efficient system. These are just …
Running a CRM solutions business, just like running any business, is challenging. This challenge is multiplied by the general perception that CRM is simply ‘software’. In our 30 years of experience, we can say with confidence the successful CRM implementations are not directly correlated to software, but rather to how well the ‘software’ is designed …
Successful CRM Implementation Requires Software Plus Skills Read More »
Things change fast in the tech world. With new CRM technology trends constantly emerging, keeping up can become a chore that’s easy to procrastinate. All too often the system gets built and the users get to work. As the business changes and the ways of working change and evolve, who has got time to go …
There is a perception that the costs outweigh the benefits of CRM for Small Business. This is in fact incorrect. Small businesses can elevate their competitive advantage, customer experience and realise great customer through implementing a simple CRM solution. I looked at this question in some of my recent articles, one on is my business …
A Stagnating Sales Pipeline can be an classic indicator that your sales performance is in decline. Are your sales efforts producing a Stagnating Sales Pipeline It is inevitable that at some point sales processes and sales methodologies will fail to maximize revenue and provide your organisation with the growth in new business that it needs. …
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