There has been seismic shift in the customer decision journey over the past 10 years. In a recent post looked at how inbound marketing has changed the lead generation during this period This post takes a look at the shift in the customer decision journey. The past 10 years has seen traditional selling change substantially. …
A sales pipeline provides a visual overview of where prospects are in the buying journey. However, a pipeline can only be fully effective when properly managed. Effective sales pipeline management can lead to a 15% increase in revenue. It is critical to get it right. What is a sales pipeline? A sales pipeline is an organized way to visualize …
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