B2B Salesperson “Death of a B2B Salesperson,” A recent report by Forrester Research, found that by a factor of 3 to 1, B2B buyers, like their B2C counterparts, self-educate to learn about offerings prior to making purchasing decisions. Thus, Inbound Marketing has evolved to be a key new business strategy for many organisations. Inbound Marketing …
Good qualification is keep to understanding early the signs your prospect isn’t going to buy. We only have a finite amount of time to sell, so when we are selling we need to ensure that the prospects we are engaged with are likely to purchase from us, rather than our competitors. Salespeople might appear to …
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