CRM. From its beginnings as a glorified list of contacts, modern CRM has matured in something much more powerful—and much harder to define. Today’s CRM systems house and make sense of unlimited points of customer data; generating leads, capturing sales performance, marketing campaigns, customer service cases and more information about a customer can be just …
Knowing when is the best time to invest in a CRM can be difficult. This articles looks at five easy steps to an informed CRM decision If you’re looking to invest in CRM this year, determine your company’s requirements first and then choose a solution and partner that best fit the bill. Here are five …
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