Bill Gates famously said, if your marketing is effective, you should not need to worry about marketing in a downturn, as it shouldn’t happen. Here are some tips to help with marketing in a downturn. I hope you find the tips helpful. Marketing in a downturn Here are our top 7 tips for getting the …
In a downturn, you can’t afford to let a single lead go to waste. But too often, lead generation is neglected and left to go cold. This is one of the cardinal sins of selling. The importance of Lead Generation Having the right tools in place to for your lead generation and manage the leads …
Listen closely. Your lead sources are trying to tell you something. Some are shouting, “I’m a wellspring of sales-ready leads! Focus your energy and resources on me.” Others are grumbling, “My leads are expensive, and they don’t convert. Cut me loose. Now.” Are you getting the message? One important way of evaluating your sales leads …
Calculating your lead generation numbers Calculating your lead generation numbers is a really important element of successfully achieving your annual sales quota. If you do not understand the total number of leads needed to achieve quota, then you are unlikely to achieve what has been set out for you at the start of the sales …
What’s the most important number that every sales rep needs to know before he or she can build an effective sales plan? Their Lead Deficit. To give yourself a solid chance of making your Sales Target you must know this number. I looked at a similar concept in a recent blog on Calculating your lead …
Selling is a challenging profession. The old school mentality is work harder. The new school perspective is work smarter. Smart selling is a key principle to working smarter. Sales encompasses so many element from lead generation, sales qualification, sales process and sales methodology to name a few. This blog looks at maximizing the days that …
How to be the Best at Lead Generation? It Starts with Process Sales leaders would never dream of operating a sales force without a sales process. Yet sales organizations move forward with Lead Generation efforts without a documented lead management process. It all starts with Lead Generation Process – Steps to Develop A lead management …
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