The No Decision Outcome In 20-plus years of B2B selling, the most common competitor I have encountered in sales, the competitor who is always present and who wins way too much of the time is the “Status Quo”. This is more commonly known as the no decision outcome. To gain better insight into why the …
With so many CRM’s in the marketplace how do you whittle your important purchase down to make sure you find the right one? You know your company needs one. The whole team would benefit from one. You have convinced the boss. You have found the budget – now what?? It is an important responsibility and …
CRM. From its beginnings as a glorified list of contacts, modern CRM has matured in something much more powerful—and much harder to define. Today’s CRM systems house and make sense of unlimited points of customer data; generating leads, capturing sales performance, marketing campaigns, customer service cases and more information about a customer can be just …
Great news for businesses investing in CRM technologies. The UK Government has launched a ‘Help to Grow Digital scheme. This scheme will operate alongside the Help to Grow: management scheme. Qualifying businesses will be able to obtain up to 50% discounts on CRM software. There are other qualifying applications that help businesses build customer relationships …
The cost of bad data What is the true cost of a bad data? Some scenarios impact revenue or savings, while other scenarios impede operational efficiencies, customer satisfaction and people’s lives. The real cost of bad data was illustrated in October 2020 with failure by the UK Governments Track and Trace system. Revelations in October …
What is CRM? When people talk about CRM, they are usually referring to CRM software. CRM software is a tool that is used for contact management. Its key purpose is to allow for the effective management of relationships between prospects, customers, and supplier. CRM also enables sales management, productivity, and much, much more. CRM software …
Once a business clearly understanding why a CRM is needed, critical to a successful implementation is clearly defining CRM requirements. Outlined below are 6 steps that are important in defining CRM requirements. Defining CRM Requirements and Integration How far down into your company’s existing systems will your CRM solution integrate? Will it be a departmental …
If you are a small business owner, you know how important your customer relationships are to success. The idea of a CRM (customer relationship management) system is certainly easy to agree with. Nonetheless, it can feel like a big leap. What are the signs you are ready for a CRM system? Detailed below are 23 …
During an economic downturn, consumers are more price sensitive and tend to spend less. Customers have lots of choices. The key to managing a recession successfully is to offer consumers something they can’t easily get elsewhere. Whether it’s a special experience, in-person advice, or a little of both. One way to recession proof your business …
ProAptivity is a CRM company made up of experienced and educated specialists in the best CRM software in the market. Boost business productivity today – get in touch for resources, advice and quotes you know you can trust.
