Planning and preparation are critical CRM adoption principles, as they are in most other walks of life. In this blog we look at some key elements that are critical to a successful CRM adoption. The market for CRM software was approximately $52B 2020 and is projected to grow globally to in excess €120Billion bt 2028. …
The need for good data quality within an organisation is often one of the key drivers for implementing a CRM. This also became a legal requirement for organisations under GDPR. Supporting this, I also shared an article looking at why GDPR was good for sales. In this article, i will consider the key benefit tha …
What am i missing out on with a Free vs. Paid for CRM. The answer is more involved than you may first appreciated. CRM is one of few things which is available both free or alternatively you can pay £1,000s. So why select a purchased CRM over a free version. There are multiple factors to …
We all have been using Excel as a CRM for years. It may be down to keeping our Christmas list up to date with our friends addresses or recording who has purchased the new soccer gear for the local kids team. However, for businesses it is not sustainable as a business grows. More than half …
In this blog I consider some of the main ways how to avoid CRM failure within any organisation. There’s been a Failure against CRM in recent years with 25-30% of companies that implement CRM solutions feeling that they are getting the return they expected. The findings of a poll of 100 SME organisations with CRM …
What are the key drivers for investing in a CRM? This article looks at three of the most obvious Signs It’s Time To Invest In CRM. There are multiple others, but these are probably the most obvious. Signs It’s Time To Invest In CRM There are many reasons why organization wouldn’t invest in customer relationship …
Customer experience management (CEM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. So is Customer Experience Management (CEM) just a new term used to sell re-packaged Customer Relationship Management (CRM) software? WHAT IS Customer Experience Management and how …
“Adoption” is almost a dirty word in the CRM world. While CRM systems provide visibility into deals and the customer lifecycle, sales reps often regard them as hurdles to active selling time. This makes CRM adoption on par with pulling teeth. With the right strategies, sales leaders can motivate their reps to embrace the technology …
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Sales’ Most Underutilized Resource The success of CRM deployments is fundamentally down to how successful the CRM adoption is within the team or the wider organisation. Recent research shows CRM utilization in organizations that are performing at world-class levels far exceeds that of the general population. So how can we ensue that our CRM adoption …
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