This blog looks at the importance of selecting a flexible CRM solution that i easy to change and iterate over time, in line with your businesses changing needs. Any new software brings new benefits, but it can also bring new inconveniences. If the new software forces you to change the way you work to fit …
A flexible CRM – Fitting your business today and tomorrow Read More »
What is CRM? CRM or customer relationship management is a technology that helps organisations manage their relationships and interactions with all their stakeholders. A good CRM solution allows an organisation to optimize client relationships, enhance service delivery and provide key insights into the organisation’s performance. CRM is also commonly referred to as a Client Management …
If you’re an executive involved in sales, marketing, or customer service, you should already know the benefits of CRM software. Less well known, however, is the power of CRM automation can help improve your customer experience. In this article we look specifically at how CRM automation has evolved and how it can benefit your organisation. …
There’s good reason why industry analysts commonly use time horizons of at least three years when helping CRM vendors and customers set expectations for the total expense of a CRM project. Few organizations have unlimited budgets, and in most cases, CRM is not a one-time cost. It’s important to understand the full costs of CRM …
There is a perception that the costs outweigh the benefits of CRM for Small Business. This is in fact incorrect. Small businesses can elevate their competitive advantage, customer experience and realise great customer through implementing a simple CRM solution. I looked at this question in some of my recent articles, one on is my business …
A healthy sales Pipeline is critical to an organisations sales success. You might think you have enough deals to make your number. But in truth, your sales pipeline may be clogged with dead ends. A healthy sales pipeline is one where new business opportunities are well qualified with your business offering the most convincing sales …
The top reasons for implementing CRM are driven by a company’s desire to improve both business processes and individual performance. Organisations want to elevate their customer experience management and fundamentally improve profitability. Many successful CRM implementations have proven that recording, analysing, and more closely managing prospect and customer relationships is an effective way to derive …
‘Thinking is the hardest work there is, which is probably the reason, so few engage in it’. One of Henry Fords greatest quotes. Thomas Edison was another great thinker, one of the most famous and prolific inventors of all time. Thomas Edison exerted a tremendous influence on modern life, contributing inventions such as the incandescent light …
With so many CRM’s in the marketplace how do you whittle your important purchase down to make sure you find the right one? You know your company needs one. The whole team would benefit from one. You have convinced the boss. You have found the budget – now what?? It is an important responsibility and …
A successful CRM adoption looks different within each organisation. Just as the drivers for implementing CRM vary, so does the definition of success. In a recent article I looked at the value that a CRM partner can bring in helping achieve a successful CRM adoption. You may want to go it alone, so here are …
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