What are the key drivers for investing in a CRM? This article looks at three of the most obvious Signs It’s Time To Invest In CRM. There are multiple others, but these are probably the most obvious. Signs It’s Time To Invest In CRM There are many reasons why organization wouldn’t invest in customer relationship …
The challenge in realising the benefits of CRM All too often, businesses buy a new CRM system expecting it to transform their business overnight. Then it ends up just acting as another customer database, with a bit of sales pipeline and customer interaction tracking attached. So you end up in a situation not that different …
How many sales metrics are you using to make strategic decisions? The recent explosion of business intelligence and analytics tools has resulted in an organizations ability to measure every sales metric possible. Often the problem is not a lack of KPI’s, rather too many Key performance Indicators (KPI’s). For most businesses 5 KPI’s is …
The cost of new customer acquisition are around four times the amount relative to maintaining an existing customer. Whilst the direct cost of losing customers can be measured, there are also less tangible costs.. Benefits of CRM tend to cite improved customer retention and more precisely targeted marketing activity as key benefits realised from their …
Selling is a challenging profession. The old school mentality is work harder. The new school perspective is work smarter. Smart selling is a key principle to working smarter. Sales encompasses so many element from lead generation, sales qualification, sales process and sales methodology to name a few. This blog looks at maximizing the days that …
Things to know about CRM I’m often asked by business owners, how can a CRM benefit my business. There are some fundamentals every business owner, from a CEO to a SMB owner should know how CRM can committing their business. Here are my top things to know about CRM 1. Will My Employees Use The …
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