With cloud-based everything dominating the tech-world landscape these days, it’s reasonable to consider the pros and cons of migrating to a cloud based CRM system. However, before you start exploring the nuances of cloud-based CRM, keep in mind the most important question of all: Will cloud-based CRM systems improve your customer experience? If you’re not …
An effective CRM should offer a business the functionality to grow and change with their changing business needs. Having the facility to constantly iterate the CRM around the changing processes of your business is critical. In this post we look at some of the key ingredients that effective CRM’s should offer. Effective CRM – A …
This blog looks at the importance of selecting a flexible CRM solution that i easy to change and iterate over time, in line with your businesses changing needs. Any new software brings new benefits, but it can also bring new inconveniences. If the new software forces you to change the way you work to fit …
A flexible CRM – Fitting your business today and tomorrow Read More »
Historically, the relationship between marketing and sales has been (to put it politely) problematic. Often there is lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions. But in an age of cautious spending, no company can afford to have sales leads disappear because of poor internal processes. …
Pipeline Management – How CRM Helps This blog is designed to both challenge and educate as well as offer practical advice on Pipeline Management. It also explains how a CRM solution can support Pipeline Management best practice. Previously, I have written a blog on sales qualification. In this article, I examine how to positively influence …
Running a CRM solutions business, just like running any business, is challenging. This challenge is multiplied by the general perception that CRM is simply ‘software’. In our 30 years of experience, we can say with confidence the successful CRM implementations are not directly correlated to software, but rather to how well the ‘software’ is designed …
Successful CRM Implementation Requires Software Plus Skills Read More »
Things change fast in the tech world. With new CRM technology trends constantly emerging, keeping up can become a chore that’s easy to procrastinate. All too often the system gets built and the users get to work. As the business changes and the ways of working change and evolve, who has got time to go …
There is a perception that the costs outweigh the benefits of CRM for Small Business. This is in fact incorrect. Small businesses can elevate their competitive advantage, customer experience and realise great customer through implementing a simple CRM solution. I looked at this question in some of my recent articles, one on is my business …
A healthy sales Pipeline is critical to an organisations sales success. You might think you have enough deals to make your number. But in truth, your sales pipeline may be clogged with dead ends. A healthy sales pipeline is one where new business opportunities are well qualified with your business offering the most convincing sales …
A Stagnating Sales Pipeline can be an classic indicator that your sales performance is in decline. Are your sales efforts producing a Stagnating Sales Pipeline It is inevitable that at some point sales processes and sales methodologies will fail to maximize revenue and provide your organisation with the growth in new business that it needs. …
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