The top reasons for implementing CRM are driven by a company’s desire to improve both business processes and individual performance. Organisations want to elevate their customer experience management and fundamentally improve profitability.
Many successful CRM implementations have proven that recording, analysing, and more closely managing prospect and customer relationships is an effective way to derive more value from these relationships. In addition, it realises a greater return based on the effort and resources being expended to build and maintain then.
Top 9 reasons for implementing a CRM
Recent research has identified the top 9 compelling reasons for implementing CRM. These are:
- Establishing data-based metrics for marketing and sales efforts (92%).
- Proactive communication with customers (84%)
- Effective custom targeting for sales and marketing efforts (81%)
- Streamline / enhancing the efficiency of customer service / communication (62%)
- Improve data quality (55%)
- Integrate disparate data sources (42%)
- Set focus on providing solutions to customer needs rather than selling products / services (32%)
- Ranking customers by profitability, growth potential, etc. (28%)
- Expand modelling and predictive capabilities (20%)
The reasons for implementing CRM will vary based on your organisation, the industry sector you are in and the nature of your organisation. At ProAptivity, we have implemented CRM for a wide variety of organisations. These include micro and SME businesses. We also work with Higher and further education establishments, charities, youth organisations and social enterprises. Each organisation will have a different reason for implementing CRM. However, those listed above reflect the main reasons.
Fundamentally, the need to stand out and stay ahead of competitors is paramount. This is just as relevant in the Charity, voluntary and youth sectors as it is for commercial organisations. CRM is a very practical tool that can add competitive advantage to an organisation with tangible returns. It enables organisations to easily create an Ideal Customer Profile, understand average sales cycle times and focus on those opportunities that they are most likely to convert and maximize Customer Lifetime Value.. It provides organisation with good data on details reports can be provided and from which important business decisions can be made.
To understand more about how the reasons to implement CRM and how it can add a competitive advantage to your business, contact ProAptivity, the CRM specialists today.
How ProAptivity can help
A CRM system benefits an organisation through the visibility of its customer engagements. This visibility is fundamental to managing organisation performance as well as specific elements like the control of the sales process. This visibility enables management to understand why, when, who and how opportunities are being won, stalled, or being lost. If it cannot be monitored, it cannot be managed.
The visibility offered within the CRM system also allows management to make educated business decisions based on hard data. A CRM system will enable structured data to be used to access performance.
Who is ProAptivity
ProAptivity, The CRM Specialists’ is a multi-faceted CRM software company. At ProAptivity we have the expertise to consult, train and deliver in all things Customer Relationship Management. Our CRM software supported by our training provide customers with the tools needed to deliver successful CRM implementations.
Fundamentally, we help organisations embed CRM best practice throughout their organisation. This helps organisations become more competitive, customer focused and ultimately more profitable. If you need help in understanding why my business needs CRM, maybe some of our eBooks could help! Alternatively visit Maximizer CRM for more information. Contact us today in Belfast on 028 9099 6388 or at our Bedford office on 01234 214004. Alternatively email us on info@proaptivity.com. Contact us today for a free CRM consultation that will assess if your business is CRM ready.
