Often when speaking with clients, business owners and managers ask, Is my business too small for CRM? Research reveals that CRM is not optional for small businesses of any size, but fundamental if the wish to compete and grow in today’s marketplace. I have looked at similar questions recently including Why my business needs CRM and why CRM is critical to SME’s. Hopefully you’ll find the article beneficial.
Is my business too small for CRM?
In all businesses, regardless of their nature, key business decisions need to be based on data, not opinion. CRM provides all statistical data necessary to enable educated business decisions to be taken. Although business smart and intuition are still essential traits for decision makers, their value is “enhanced” by data analyses.
Having the ability to undertake data analysis at the touch of a button is one of the fundamental benefits CRM brings to an organisation. Examples of data companies analyse include customer demographic information, purchase history, lead generation source, opportunity qualification information and communication history.
Is my business too small for CRM? The benefits that CRM can bring
There are two main benefits companies gain from using customer data and trends. These are
- By capturing the data and identifying trends companies can provide customised offerings to different customers / prospects.
- By tracking the effectiveness of marketing campaigns companies can deliver highly-targeted campaigns based on proven strategies.
For instance, by analysing data, such as customers’ shopping habits, CRM can help determine when and which customers will receive promotional materials and whether those materials should be sent by mail or email marketing.
In this way, firms can increase return on investment ROI from both their marketing and sales team. For the same amount of investment, profits or revenues become higher when they use customer relationship management techniques. This is because more people will respond to promotions as firms target the right customers at the right time who have higher probability to purchase.
Data driven intelligence
So if you are still asking yourself, Is my business too small for CRM? here is a different question that may be helpful. Do you have all the important data easily at hand to make educated business decisions. If you do not, consider investing in CRM
How a CRM can help
A CRM system benefits an organisation through the visibility of its sales activities. This visibility is fundamental to managing sales performance and control of the sales process. This visibility enables management to understand why, when, who and how opportunities are being won, stalled, or being lost. If it cannot be monitored, it cannot be managed. The visibility offered within the CRM system also allows management to make educated business decisions based on hard data. A CRM system will enable structured data to be used to access performance. This assessment should indicate which sales person is out performing others.
ProAptivity are an independent CRM solutions provider. So if you are asking yourself, Is my business too small for CRM?, come and speak with the experts. We focus on the implementation, training, and support of highly customised CRM software solutions. Our CRM software supported by our sales training provide customers with the tools needed to deliver successful sales process management.
Fundamentally, we help organisations embed CRM best practice throughout their organisation. This helps organisations become more competitive, customer focused and ultimately more profitable.
If you need help in understanding why my business needs CRM, maybe some of our eBooks could help! Alternatively visit Maximizer CRM for more information. Contact us today in Belfast on 028 9099 6388 or at our Bedford office on 01234 214004. Alternatively email us on info@proaptivity.com. Contact us today for a free CRM consultation that will assess if your business is CRM ready.
