The benefits of a CRM lead management application can greatly enhance the communication between marketing and sales in a multitude of ways, making each team even more effective and efficient at their jobs.
Communication between marketing and sales has become crucial. The two have become more reliant on each to see success within each of their departments. Sales needs marketing to generate leads and marketing needs sales to close the leads they find.
The benefits of a CRM lead management application:
Below are some of the benefits a CRM lead management application can offer. These include:
- Automation
No manual entry of data between the various marketing channel platforms and your CRM. These marketing channel platforms include the various social media platforms, email marketing campaigns and website for example. This will save you so much time and will ensure no one slips through the cracks.
- Return on Investment
An integrated CRM lead management application allows you to identify the ROI of your inbound marketing. It will provide visibility on the value of new customers and how many have been closed by lead source.
- Closed-loop reporting
A CRM lead management application allows you to have closed-loop analytics. This allows you to track when leads have converted to closed or won opportunities.
- Opt-out Status
A CRM lead management application can enable opt out from future marketing communications. It offers the organisation a tool to manage data and ensure full compliance with GDPR.
- List Segmentation
Using the specific filtering tools in your CRM helps ensure that only qualified leads from the lead management application will be transferred to sales.
- Real-time updates
With the CRM lead management application your salespeople will be able to track the lead’s behaviour in real time.
- Lead Intelligence
Receive up-to-date analytic and conversion data in your CRM will provide valuable knowledge on lead source and status
- Team Efficiency
By using a CRM lead management application your marketing team will be able to send better qualified leads to the sales team. Also, sales reps will be able to spend more time selling and less time qualifying and doing data entry.
- Customization
Each business is different and each need something different from their CRM lead management application. A good CRM Lead Management application should offer the ability to be customised to your specific business.
Using a Certified CRM partner can help!
CRM means a lot of different things to a lot of different people. Fundamentally it covers the relationships you have with your contacts and customers. It includes leads who are only just becoming familiar with your company’s name, right through to your most loyal customers. Ensuring that CRM delivers what you need is one of the primary reasons to work with a CRM solution partner.
here are literally 100’s of CRM systems to choose from. Each system has different features and functionality. Some are complex, whereas others are user-friendly and easy to use. Understanding what you need from your CRM system is fundamental.
A CRM solution partner will be well-versed in the different platforms available. They will be able to assess your needs and recommend the best platform for your business.
ProAptivity are an independent CRM solutions provider. We focus on the implementation, training, and support of highly customised CRM software solutions. Our CRM software supported by our sales training provide customers with the tools needed to deliver successful sales process management.
Fundamentally, we help organisations embed CRM best practice throughout their organisation. This helps organisations become more competitive, customer focused and ultimately more profitable.
If you need help in understanding why my business needs CRM, maybe some of our eBooks could help! Alternatively visit Maximizer CRM for more information. Contact us today on 028 9099 6388 or via info@proaptivity.com. Contact us today for a free CRM consultation that will assess if your business is CRM ready.
