Finding great sales talent isn’t hard. The real challenge is retaining great sales talent. Assuming you have a good company culture, you’re respected in your industry, and your leadership team has a vision your employees can believe in, then you’re already in a good starting position. Here are 5 simple things you can do that …
Revenue Growth is as much about fixing the ‘leaky bucket’ with our existing customers are it is about new customer acquisition. Bringing new customers onboard without plugging the holes feels no different than trying to push water uphill. To put life back into your company’s revenue growth, it is critical to take a close look …
During an economic downturn, consumers are more price sensitive and tend to spend less. Customers have lots of choices. The key to managing a recession successfully is to offer consumers something they can’t easily get elsewhere. Whether it’s a special experience, in-person advice, or a little of both. One way to recession proof your business …
CRM is critical business tool that enables data-driven intelligence. It helps eliminate non-revenue generating activities. and optimises resource productivity. Covid19 has decimated sales in the second quarter of 2020 for lots of businesses. Focus now turns to Q3 and Q4 of 2020 in an attempt to recover lost ground. The normal economy is not returning …
John Wanamaker (1838-1922), was a US department store merchant considered to be the “pioneer of modern marketing”. He famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – a quote that has become embedded in modern marketing. Recent marketing trends have revolutionized or rather digitised …
Excel is often used by businesses as a cheap alternative to CRM software. Excel has numerous limitations when it comes to updating, collaborating, storing and retrieving critical business data.
The cost of new customer acquisition are around four times the amount relative to maintaining an existing customer. Whilst the direct cost of losing customers can be measured, there are also less tangible costs.. Benefits of CRM tend to cite improved customer retention and more precisely targeted marketing activity as key benefits realised from their …
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