A sales pipeline provides a visual overview of where prospects are in the buying journey. However, a pipeline can only be fully effective when properly managed. Effective sales pipeline management can lead to a 15% increase in revenue. It is critical to get it right. What is a sales pipeline? A sales pipeline is an organized way to visualize …
The cost of bad data What is the true cost of a bad data? Some scenarios impact revenue or savings, while other scenarios impede operational efficiencies, customer satisfaction and people’s lives. The real cost of bad data was illustrated in October 2020 with failure by the UK Governments Track and Trace system. Revelations in October …
Customer Relationship Management (CRM) software has evolved. Newer versions can be delivered via the cloud, be pushed out to mobile devices and are able to utilise social media websites. But what is CRM and what are the benefits of CRM systems? The benefits of CRM systems are multiple. Multiple departments within an organisation benefit – …
What is CRM? When people talk about CRM, they are usually referring to CRM software. CRM software is a tool that is used for contact management. Its key purpose is to allow for the effective management of relationships between prospects, customers, and supplier. CRM also enables sales management, productivity, and much, much more. CRM software …
The World Changed New technologies have enabled – and continue to enable – fundamental changes in the ways we live and work. Most of us are too busy to take time out to think through the implications in detail. What many of us do experience are new sales challenges that seem to come out of …
What am i missing out on with a Free vs. Paid for CRM. The answer is more involved than you may first appreciated. CRM is one of few things which is available both free or alternatively you can pay £1,000s. So why select a purchased CRM over a free version. There are multiple factors to …
For the last 15 years, in fair economic conditions, enterprises have generally been able to move forward, achieving adequate revenues, and using new technologies and processes to cut costs. It could not go on indefinitely, of course. Toning up to get rid of fat is one thing but cutting into muscle is quite another. The …
We all have been using Excel as a CRM for years. It may be down to keeping our Christmas list up to date with our friends addresses or recording who has purchased the new soccer gear for the local kids team. However, for businesses it is not sustainable as a business grows. More than half …
The foundational understanding of customer needs is changing in favour of a rich multichannel experience. Companies are facing the challenge of determining whether their existing technologies and processes are effective. In doing so they are increasingly Re-evaluating CRM Technology.
In this blog I consider some of the main ways how to avoid CRM failure within any organisation. There’s been a Failure against CRM in recent years with 25-30% of companies that implement CRM solutions feeling that they are getting the return they expected. The findings of a poll of 100 SME organisations with CRM …
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