There is a perception that the costs outweigh the benefits of CRM for Small Business. This is in fact incorrect. Small businesses can elevate their competitive advantage, customer experience and realise great customer through implementing a simple CRM solution. I looked at this question in some of my recent articles, one on is my business …
A healthy sales Pipeline is critical to an organisations sales success. You might think you have enough deals to make your number. But in truth, your sales pipeline may be clogged with dead ends. A healthy sales pipeline is one where new business opportunities are well qualified with your business offering the most convincing sales …
A Stagnating Sales Pipeline can be an classic indicator that your sales performance is in decline. Are your sales efforts producing a Stagnating Sales Pipeline It is inevitable that at some point sales processes and sales methodologies will fail to maximize revenue and provide your organisation with the growth in new business that it needs. …
The top reasons for implementing CRM are driven by a company’s desire to improve both business processes and individual performance. Organisations want to elevate their customer experience management and fundamentally improve profitability. Many successful CRM implementations have proven that recording, analysing, and more closely managing prospect and customer relationships is an effective way to derive …
Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase. By making contact early you can successfully turn the customer into preferring your brand. This ultimately leads to more revenue. Inbound Marketing platforms take in unqualified contacts …
The benefits of a CRM lead management application can greatly enhance the communication between marketing and sales in a multitude of ways, making each team even more effective and efficient at their jobs. Communication between marketing and sales has become crucial. The two have become more reliant on each to see success within each of …
The Consultative Sales Process is an investigative approach to sales. Rather than telling prospects what they need, you ask prospects thought-provoking questions that help them identify their own pain points. Ultimately, with a consultative sales approach, prospects will steer themselves into making their best decision. Benefits of the consultative sales process There are multiple benefits …
Customer relationship management (CRM) remains a huge investment for any organisation. Critical to its success is a clear understanding of the value drivers for implementing CRM within any organisation. Intuition suggests that increased management of customer relationships should improve business performance, but this intuition has only inconsistent empirical or real world support. Value drivers provide …
‘Thinking is the hardest work there is, which is probably the reason, so few engage in it’. One of Henry Fords greatest quotes. Thomas Edison was another great thinker, one of the most famous and prolific inventors of all time. Thomas Edison exerted a tremendous influence on modern life, contributing inventions such as the incandescent light …
The concept of ‘A Moment of Truth’ remains as true today as it did when Jan Carlzon first implemented at Scandinavian Airlines (SAS Group) in the 1980’s. The concept of ‘A Moment of Truth’ refers to any time a customer comes into contact with a business, however remote, they have an opportunity to form an …
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