Bill Gates famously said, if your marketing is effective, you should not need to worry about marketing in a downturn, as it shouldn’t happen. Here are some tips to help with marketing in a downturn. I hope you find the tips helpful. Marketing in a downturn Here are our top 7 tips for getting the …
In a downturn, you can’t afford to let a single lead go to waste. But too often, lead generation is neglected and left to go cold. This is one of the cardinal sins of selling. The importance of Lead Generation Having the right tools in place to for your lead generation and manage the leads …
Pipeline Management – How CRM Helps This blog is designed to both challenge and educate as well as offer practical advice on Pipeline Management. It also explains how a CRM solution can support Pipeline Management best practice. Previously, I have written a blog on sales qualification. In this article, I examine how to positively influence …
When you started out in business and had only a few customers, it was easy to keep track of them with a simple spreadsheet and your inbox. But as you’ve grown larger, and the number of communication channels has grown, you’ve probably reached the point where you need a more efficient system. These are just …
Running a CRM solutions business, just like running any business, is challenging. This challenge is multiplied by the general perception that CRM is simply ‘software’. In our 30 years of experience, we can say with confidence the successful CRM implementations are not directly correlated to software, but rather to how well the ‘software’ is designed …
Successful CRM Implementation Requires Software Plus Skills Read More »
There is a vast array of CRM business benefits that can be realised. Some of these may include increased cross-selling, cost reductions, customer satisfaction scores, or changes in first-call resolution. These are just some of the benefits that could be used in calculating the return-on-investment (ROI) for a project. To determine the impact CRM business …
There’s good reason why industry analysts commonly use time horizons of at least three years when helping CRM vendors and customers set expectations for the total expense of a CRM project. Few organizations have unlimited budgets, and in most cases, CRM is not a one-time cost. It’s important to understand the full costs of CRM …
CRM solutions can help you get to know your customers better, understand their needs, and respond to those needs to create a valuable customer experience. But without a solid CRM strategy based on clear goals and a particular vision of the customer experience, technologies alone will fail to improve the overall customer experience Companies evaluating …
CRM strategy – It is not just a software purchase Read More »
Things change fast in the tech world. With new CRM technology trends constantly emerging, keeping up can become a chore that’s easy to procrastinate. All too often the system gets built and the users get to work. As the business changes and the ways of working change and evolve, who has got time to go …
On-Premise CRM or Cloud CRM. Discovering your best option for CRM deployment. Selecting the right CRM deployment option for your organisation can be confusing. The decision to go with an On-premise CRM or Cloud may be further complicated by the organisational business requirement. These requirements may take into consideration integration requirements, the organisations existing IT …
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