Running a CRM solutions business, just like running any business, is challenging. This challenge is multiplied by the general perception that CRM is simply ‘software’. In our 30 years of experience, we can say with confidence the successful CRM implementations are not directly correlated to software, but rather to how well the ‘software’ is designed …
Successful CRM Implementation Requires Software Plus Skills Read More »
There is a vast array of CRM business benefits that can be realised. Some of these may include increased cross-selling, cost reductions, customer satisfaction scores, or changes in first-call resolution. These are just some of the benefits that could be used in calculating the return-on-investment (ROI) for a project. To determine the impact CRM business …
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