There has been seismic shift in the customer decision journey over the past 10 years. In a recent post looked at how inbound marketing has changed the lead generation during this period This post takes a look at the shift in the customer decision journey. The past 10 years has seen traditional selling change substantially. …
It is imperative that we measure all aspects of sales and more importantly, our sales people’s performance. In doing so they can truly understand their job, and stay consciously competent. Measuring Sales performance should not be used as a basis for punishing people. It should be used as a way to recognize and improve performance. …
There is a perception that the costs outweigh the benefits of CRM for Small Business. This is in fact incorrect. Small businesses can elevate their competitive advantage, customer experience and realise great customer through implementing a simple CRM solution. I looked at this question in some of my recent articles, one on is my business …
A healthy sales Pipeline is critical to an organisations sales success. You might think you have enough deals to make your number. But in truth, your sales pipeline may be clogged with dead ends. A healthy sales pipeline is one where new business opportunities are well qualified with your business offering the most convincing sales …
A Stagnating Sales Pipeline can be an classic indicator that your sales performance is in decline. Are your sales efforts producing a Stagnating Sales Pipeline It is inevitable that at some point sales processes and sales methodologies will fail to maximize revenue and provide your organisation with the growth in new business that it needs. …
The top reasons for implementing CRM are driven by a company’s desire to improve both business processes and individual performance. Organisations want to elevate their customer experience management and fundamentally improve profitability. Many successful CRM implementations have proven that recording, analysing, and more closely managing prospect and customer relationships is an effective way to derive …
Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase. By making contact early you can successfully turn the customer into preferring your brand. This ultimately leads to more revenue. Inbound Marketing platforms take in unqualified contacts …
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