CRM is critical business tool that enables data-driven intelligence. It helps eliminate non-revenue generating activities. and optimises resource productivity. Covid19 has decimated sales in the second quarter of 2020 for lots of businesses. Focus now turns to Q3 and Q4 of 2020 in an attempt to recover lost ground. The normal economy is not returning …
FACT: New customers do not contribute to the profitability of the businesses in the first two years after acquisition. The acquisition of new customers can cost five times more than satisfying, retaining and potentially cross-selling and upselling to current customers. It is therefore vital that, as a business, the Customer Lifetime Value if understood and …
The challenge in realising the benefits of CRM All too often, businesses buy a new CRM system expecting it to transform their business overnight. Then it ends up just acting as another customer database, with a bit of sales pipeline and customer interaction tracking attached. So you end up in a situation not that different …
John Wanamaker (1838-1922), was a US department store merchant considered to be the “pioneer of modern marketing”. He famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – a quote that has become embedded in modern marketing. Recent marketing trends have revolutionized or rather digitised …
Buyers are increasingly making large purchasing decisions digitally with limited or no face to face involvement. Innovative organizations are rapidly scaling inside sales teams in order to drive effectiveness and efficiency. The business world is rapidly changing. The days of staffing Inside Sales with low skill and low cost resources is over. Pointing Inside Sales …
ProAptivity is a CRM company made up of experienced and educated specialists in the best CRM software in the market. Boost business productivity today – get in touch for resources, advice and quotes you know you can trust.
