The cost of new customer acquisition are around four times the amount relative to maintaining an existing customer. Whilst the direct cost of losing customers can be measured, there are also less tangible costs.. Benefits of CRM tend to cite improved customer retention and more precisely targeted marketing activity as key benefits realised from their …
Key to the success of any organisation is the performance of their sales team. Too often sales people work harder rather than smarter. Without the appropriate support, training and tools in place to support their sales activity they cannot realise the benefit of working smarter not harder. CRM of one of those tools that help …
Sales development is the process of warming up leads or prospects and readying them for the eventual buying decision. When sales development is used effectively, prospects are primed for decision-making when they’re handed over to sales closers, making the close of the deal easier to achieve. The function of sales is to sell directly to …
How well is your company managing its sales pipeline? Recent research revealed that 44% of executives think their organization is ineffective at managing their sales pipeline. This statistic is discouraging because there is a direct correlation between effective pipeline management and strong revenue growth. The research also found that companies that reported having ineffective pipeline …
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